Singapore Golf Industry Report Tender Outline
Golf in Singapore is at an interesting stage of development and is facing challenges from several sectors. At the Government level, the leases for some courses have not been renewed and some have closed or will close over the next few years. The total number of golf courses has dropped from 22 in 2001 to 17 in 2017.
In addition to Government related issues, the number of retailers have dropped, crowds to the major tournaments such as the Singapore Open have reduced, and the number of junior programmes and participation has declined. There are, however, also a number of positive developments for golf in Singapore such as the 2017 Team Gold Medal achieved at the SEA Games, the establishment of The R&A (the international governing body for golf) regional headquarters for Asia Pacific at Sentosa, the expansion of the European Tour office in Singapore and a number of major regional championships being held in Singapore such as the SMBC Singapore Open, HSBC Women’s World Championship, Asia Pacific Amateur Championship and the inaugural Women’s Amateur Asia Pacific.
While there appears to be both issues and positive developments, very little quantitative or even useful data is available about the Singapore golf industry and as such it is difficult for golf to articulate its case for increased Government support, to attract more sponsorship and to promote the sport to the public in Singapore. As such, the Singapore Golf Association (SGA) with support from The R&A are looking to engage a company to produce the first Singapore Golf Industry Report to examine the following areas:
- Determine the demand and supply ratio of golf facilities and playing opportunities.
- Identify problems and challenges facing golf clubs so those issues can be addressed.
- Develop a profile on the impact, importance and direction of golf in Singapore
- Distribution of golfers in Singapore in terms of gender, age golf club members and social golfers.
- Membership levels, capacities and fees.
- Number of golf rounds played in Singapore.
- Private and public green fees.
- Employment related to golf in Singapore.
- Overall revenue generated by golf including course expenditure.
- Taxes and government charges generated by golf.
- Funds spent for corporate golf days.
- Charity revenue raised by golf.
- Golf related tourism including numbers of golfers from overseas and revenue spent.
- Environmental/sustainability issues and initiatives including golf’s green footprint.
- Junior golf programmes at schools and golf clubs.
- Future developments and projects.
- Number of professional and amateur golf tournaments held in Singapore each year including spectators (local and international) in attendance.
The exact methodology to produce this report will be determined by the company that is engaged to produce the report however the SGA and The R&A will help facilitate the involvement and support of all golf clubs in Singapore. The SGA and R&A therefore request submissions from companies interested in producing the report by the 31st January 2018. The successful company will be informed shortly after this date with the view that the report will be available in June 2018.